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Business strategy

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Customer Desire Paths: The Hidden Detours That Derail Professionals (And How to Handle Them)

When customers go off-script, your product, process, and sanity suffer—here’s how to protect your work without losing their trust.

5 min read

Picture of a white male in a hat and flannel jacket smiling. He has a red beard and is holding a coffee cup that says jotform on it. He could be a small business owner or manager.

Understanding the Software Development Life Cycle (SDLC): A Guide for Business Owners and Managers

Breaking down the SDLC process in simple terms with real-world examples for business leaders.

5 min read